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GIDUE names new distributor for France

Graphic Evolution, which represents GIDUE in the northern regions of Africa, is now representing the Italian manufacturer of printing and converting machines in France.

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By: Greg Hrinya

Editor, Label & Narrow Web

Graphic Evolution, which represents GIDUE in the northern regions of Africa, is now representing the Italian manufacturer of printing and converting machines in France.

The choice of Graphic Evolution “reflects our desire to establish a new market segmentation and meanwhile expand the sales of our offset presses in the French territory through cooperation with a company sharing the same marketing and sales approach,” says Cristina Toffolo, managing director of GIDUE.

The alliance between the two companies started in 2004, when GIDUE needed a distribution channel to bring increased acceptance of its products in Tunisia, Morocco and Algeria. Graphic Evolution, founded in 1993 by Pierre Monopoli, is a distributor of offset and flexo printing materials for the French and the African francophone countries.


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